Read the sample paper (it’s under the “Course Documents” tab and is called “Ad Analysis Sample”). At the end of the sample paper you will find a reading report assignment. Complete the reading report assignment and turn it in. Please note that the reading report asks you to mark up the paper, and so I expect you to turn in the paper as well as your answers to he reading report questions.
View the ads on the course website (under “Ad Picks”). Also, look on the Internet for other ads that you could do your paper on. Start thinking about which ad you want to describe, and eventually, which ad you want to write your paper on (these can be the same ad, but they don’t have to be.)